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This photograph appeared in the September 2000 issue of Harper’s Bazaar as part of a story on Deitch Projects.  The tableau vivant was directed by Vanessa Beecroft, inspired by Manet’s Le Dejeuner sur l’herbe conflated with Paul McCarthy’s The Garden. Photograph by Jason Schmidt. Photography director for Harper’s Bazaar Cary Estes Leitzes.

Click here to download a PDF of The Wonderful Wizard of Art.

About the Gallery:


Deitch Projects is known for producing ambitious projects by contemporary artists. Since opening with a performance by Vanessa Beecroft in January 1996, the gallery produced over 250 projects and public events. Global in its outlook, the gallery presented projects by artists from 33 countries during its 15-year tenure.

In addition to its projects with emerging artists, the gallery actively produced exhibitions and books with more established artists who have been part of Jeffrey Deitch’s circle since the mid 1970s and early 1980s. The gallery was the exclusive representative of the Estate of Keith Haring and in 2009 presented projects with Francesco Clemente, Jon Kessler and Julian Schnabel. In May 2009, the gallery presented an exhibition with Jonathan Borofsky, who created his first public wall drawing in Deitch’s 1975 Lives exhibition. In 2007, the gallery produced a book and exhibition on Jean-Michel Basquiat’s work in the transitional year of 1981, when he went from working on street to working in the studio.

Deitch Projects is also known for embracing the new convergence of art, music, performance, film and design. Each year at Art Basel Miami Beach, the gallery presented a performance by a band that emerged from the art community. Performers have included Fischerspooner, Scissor Sisters, Chicks on Speed, Coco Rosie, The Voluptous Horror of Karen Black, Devendra Banhart, The Gossip and Santigold. In its New York galleries, Deitch Projects presented multi-media and performance projects with Madonna and Steven Klein, filmmaker Michel Gondry, architects LOT-EK and fashion designers As Four and Jeremy Scott. In January-February 2009, the gallery presented a retrospective exhibition of the work of the influential artist and designer Stephen Sprouse in collaboration with Louis Vuitton. From 2005 through 2007, Deitch Projects presented an annual, one-day Art Parade on West Broadway in SoHo that drew 1,000 participants.

Some of the gallery’s most memorable projects were I Bite America and America Bites Me, the notorious 1997 performance in which Oleg Kulik lived in the gallery for two weeks as a dog, Yoko Ono’ 1998 exhibition Ex It, featuring trees growing out of 100 wooden coffins, and in 2000, Street Market, an installation by Barry McGee, Steve Powers and Todd James that recreated an apocalyptic version of an urban street. In September 2008, Deitch Projects produced a project with Swoon that included the construction of seven boats in the form of floating sculptures that sailed down the Hudson River from upstate New York and docked in front of the artist’s exhibition in the gallery’s expansive new riverfront space in Long Island City. In December 2009, Deitch Projects and Goldman Properties organized the ambitious public project, The Wynwood Walls, which 15 artists created 11 permanent murals throughout Miami’s Wynwood district. 

Deitch Projects closed to the public in June 2010. This website exists as the gallery’s definitive archive. Live the Art, a survey of the history Deitch Projects, will be published in 2011.

Jeffrey Deitch was the longtime advisor to several of the most important private collectors of modern and contemporary art, including the Dakis Joannou Collection Foundation in Athens. Jeffrey Deitch Inc. also acted as the art consultant to Skadden, Arps Slate, Meagher & Flom, and several other corporate collections. One of Deitch’s most important recent projects was advising Mori Building Company in Tokyo on the development of the Mori Art Museum and the Roppongi Hills Public Art Project.

Jeffrey Deitch handled the sale of some of the most important modern and contemporary works to come on the market during the past decade including the sale of James Rosenquist's F-111 and Robert Rauschenberg's Factum II to the Museum of Modern Art, New York, Sol LeWitt's All Variations of Incomplete Open Cubes and Gordon Matta-Clark's Four Corners to the San Francisco Museum of Modern Art, and Umberto Boccioni's Forces of the Street to the Osaka City Museum of Art.

Jeffrey Deitch’s seminal curatorial projects included Form Follows Fiction at the Castello di Rivoli, Torino, in 2001, and Monument to Now at the Deste Foundation, Athens in 2004. The gallery was active in the production of artists’ books and books on new art. Publications include Yoko Ono’s Odyssey of A Cockroach, Jon Kessler’s Global Village Idiot and Chris Johanson’s Now is Now. An ambitious book on new art in New York, Live Through This, was published in 2005.

Tom Powel served as the gallery’s photographer since its inception.  His photographic documentation of the gallery’s projects has been an essential part of our program.  Tom’s 360 degree photographic tours of our installations are among the most interesting and innovative components of our website.

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