76 Grand Street
Deitch Projects presented the first American exhibition by The Three, organized by Adrian Dannatt, from May 22 to June 14, 2003.
The Three are an art group formed by three female fashion models who met in Tokyo on the catwalk. They decided to work together as a "conceptual art" team as well as pursuing their own independent careers.
The Three reveal little about themselves, not even their names. Thus they remain entirely anonymous. They dress in a similar austere manner, usually just simple t-shirts and plain suits. The Three are another example of the increasing fusion between art and fashion, hovering between culture, couture and celebrity.
Yet they practice a form of art more radical than anything so far.
For The Three are art-as-media, pushing the conceptual art idea to its limit, they only exist through journalism, through critical texts, through photographs, radio interviews, internet sites and TV shows.
What did they exhibit?
Simply everything that had appeared in the media about them to date. This was joined by reviews of the show and everything else subsequently published or broadcast. Thus every mention of The Three became one of their art works. There was a "snowball" effect whereby media added to media and generated a buzz and more material for the next show.
The Three did away with the need for any art "product" apart from the media coverage itself. They ARE media and nothing else.
Anything published about The Three (whether tabloid gossip or five page theoretical analysis) became their art work to be exhibited on the gallery walls. The original coverage was for sale, along with a stamped and signed certificate from the gallery like any other conceptual art work.
Thus the work of The Three was also part of a lineage of established conceptual work from the sixties onwards including such artists as Dan Graham, Michael Asher, or Douglas Huebler. But at the same time it operated as a "scam" or hoax on the presumptions of contemporary practice, reductio ad absurdam of our current media-driven art scene.
With special thanks to the MAT Charitable Foundation and Miss Liz Wendelbo.
March 8 - 11, 2018
We will present a special solo project by the artist JR.
Image: JR, Migrants, Walking New York City, 2015
April - May 2018
18 Wooster Street
76 Grand Street
New York, NY 10013
Monday – Friday
10 AM – 6 PM
Tuesday – Saturday
Noon – 6 PM
The gallery reopens with People in April 2018.
+1 (212) 343-7300
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